SJTU - KEDGE MBA Info Session and Open Lecture
Marketing mode innovation in the Internet Environment

With the rapid development of Internet technology in the world, it has a profound impact on all levels of traditional marketing, such as process, planning and execution. Changes in the marketing environment, leads to the marketing model innovation imperative, and also traditional marketing theory is facing profound changes. In this changing environment, how to lead the marketing mode innovation and better implement this application is the topic we will explore through this lecture.

Presenter: LU Wei
Language: English
Topic: Marketing mode innovation in the Internet Environment
Agenda:
18:30 – 19:10 Registration & Networking
19:10 – 19:20 Part time MBA Program Introduction
19:20 – 20:30 Lecture
20:30 – 20:40 Q&A
Who should attend : Sales Manager, Financial Controllers, HR Managers and other senior managerial staffs

Associate dean and a doctorate advisor of Antai College of Economics & Management
Secretary-general in Academic Committee of China Marketing Association,
Independent board member for several companies, including Shanghai Jingqiao Limited Company, Shanghai JiaTong Tire Co., Ltd., Yaohua Pilkington Glass Co., Ltd., and China Seven Star Shopping Co., Ltd.HK.
Main research interests:
Consumer behavior, marketing, strategic management, and the data application in marketing.



More activities:
07-11 Global MBA Afternoon Tea MBA and Your Career Development
08-08 Global MBA Afternoon Tea MBA and Your Career Development

Part-time Global MBA Highlights
Since 2002,Kedge started cooperation with Shanghai Jiaotong University.
  • 1 Top MBA program. Top 30 global MBA, top 1 part-time MBA in Asia (Financial Times, 2014).
  • 2 Esteemed Schools with over a century's heritage.
    Shanghai Jiaotong University founded in 1896, and Kedge founded in 1872.
  • 3 International accreditations. China's first MBA achieved 3 international accreditations from both institutions.

    • Part-time Global MBA Distinctive Features

  • Focus on your personal development and leadership
  • Highly diversified alumni network with over 30 nationalities
  • International study trip to explore new business opportunity
  • 11 majors including Finance, Global Management, Talent Leadership, Brand, Branding Strategy for Business Development, Design & Innovation, Wine & Spirit, Entrepreneurship & Sustainable Development, Driving Ecosystemic Innovation, Sourcing & Value Creation, Resource Management, International Transport

    • Kedge Business School
  • No. 7 Business School in France (Le Figaro, 2014)
  • No.27 MBA in the world (Financial Times, 2014)
  • No.42 Master in Management in the world (Financial Times, 2014)

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    Time: 18:30-20:40,wednesday, July 15, 2015
    Venue: CCIFC Shanghai Office: 2/F, Mayfair Tower 83 Fu Min Road


     
    For more info, please contact:
    SJTU-Kedge AEMBA programme Office in China
    Room 103, South building, 535 Fahua Zhen Road, Shanghai, P. R. China.
     
    86-21-52301653 / 52301598
    aemba.contact@sjtu.edu.cn
    www.aemba.com.cn
     
    SJTU-Kedge AEMBA programme Office in China
    Address: Room 103, South building, 535 Fahua Zhen Road, Shanghai, P. R. China.