Shanghai Jiaotong University –Kedge Business School
MBA Information Session and Open Lecture:
Branding, Expression of Corporate Strategy |
|
| |
In the present very competitive global environment companies are increasingly turning to branding to be distinctive and offer significant non-replicable added-value to their consumers. This means that they structure their business model around a brand (or a portfolio of brands): immaterial value becomes a growing part of company value, brands have intrinsic value (and are ranked as such) and new talent must be brought into companies that possess the right branding skills. All these topics will be discussed based on insights gained from major global brands like Apple, Luis Vuitton, Ikea… and applied to China and its present issues. |
| About the Expert |
 |
Michel Gutsatz, Professor of KEDGE, EMBA/MBA Director of KEDGE. As Human Resources and Internal Communication Director of the Bally Group in Switzerland, member of the Executive Committee, he redeveloped the whole HR function and redesigned the Bally in-store service strategy, convinced that service & retail are critical to the success of a luxury brand. Michel also created and developed the MBA in International Luxury Brand Management at ESSEC business school, through partnerships with L’Oréal, LVMH, The Estée Lauder Companies, Cartier, Montblanc, Escada, Ermenegildo Zegna, Firmenich… This MBA is now a reference in luxury brand management training. |
|
|
| AEMBA Program |
Since 2002,Kedge started cooperation with Antai College of Economics and Management (ACEM) of Shanghai Jiaotong University. |
1 Top MBA program. Top 50 global MBA, top 1 part-time MBA in Asia (Financial Times, 2013). |
2 Esteemed Schools with over a century's heritage. Shanghai Jiaotong University founded in 1896, and Kedge founded in 1872. |
3 International accreditations. China's first MBA achieved 3 international accreditations from both
institutions. |
|
|
|
| Part-time Global MBA |
| · |
Emphasize on personal development in the middle and long term |
| · |
Specialized in 9 majors (4 majors in China,and 5 majors in France) |
| · |
Lectures are conducted in 100% English |
| · |
Participation in the diversification alumni network both in Kedge Business School and ACEM with over 30 nations alumni network |
| |
International study trip with more commercial and international exposures |
|
| Kedge Business School |
| · |
No. 9 Business School in France (Le Figaro, 2013) |
| · |
No.37 Master in Management in the world (Financial Times, 2013) |
| · |
No.43 MBA in the world (Financial Times, 2013) |
|
|
|
| |
|
|
| |
| Branding, Expression of Corporate Strategy |
| |
Dates: Wednesday, June 11, 2014
Venue: Room 108, North Building, Antai college of Economics and Management, 535 Fa Hua Zhen Road,Shanghai
Agenda:
18:30 – 19:00 Registration
19:00 – 19:10 Program Introduction
19:10 – 20:30 Lecture
20:30 – 20:40 Q & A |
| |
|
| |
|
| |
|
| |
| For more info, please contact: |
Antai-Kedge AEMBA programme Office in China
Room 103, South building, 535 Fahua Zhen Road, Shanghai, P. R. China. |
| |
|
| |
| SMS reservation: Please send your name, company and position to 13774223767 to reserve. |
 |
|
|
