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| Time： |
| 13:00 - 17:00, 25th May, Saturday, 2013 |
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| Venue： |
Four Seasons Hotel, No. 500, Weihai Road, Songze Hall, Shanghai, P.R. China |
| Language： |
Chinese/English, with simultaneous translation |
| Attendees： |
CEO, General Manager of luxury, fashion, and service industry, VC/PE investors, consultants. |
| Forewords: |
The rich Chinese population is now having their interests in the Chinese luxury bands after they’ve chased after the Western world famous bands. After years working for foreign luxury bands, the Chinese enterprises have determined to build their own high-end brands. Then, an important issue is launched by the two strands of consumers and enterprises: how to build China's high-end brands? And what would be the development strategies? What is the status of such progress? How could“made in china” turn to”Chinese created”?
Forbes together with Euromed Management école de Marseille invite Dr. Michel Gutsatz, presenting his view on “Seven factors in building world-class luxury brands”. In addition, many leaders of local, European and American luxury goods companies will also participate in the dialogue and share their experience in the enterprises development. The event is different from the large-scale forum activities, but it pays more attention to privacy and interaction. It would help attendees understand the industry's latest developments in a relevant short time, solve the challenges of the company and expand their high-end connections. To ensure the quality of the activity, only 40 people attended.
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| Agenda: |
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| 13:00 - 13:30 |
Registration and networking |
| 13:30 - 13:40 |
Welcome speech |
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Dr. William Hua Wang，Associate Professor, China Area Manager, Euromed Management/ KEDGE Business School
Mrs. Ying Zhang, Managing, Director of Forbes China
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| 13:40 - 14:00 |
Keynote Speech 1: From OEM to Chinese luxury brands |
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Prof. Michel Gutsatz, World-leading brand management expert, MBA/EMBA Director of Euromed Management/KEDG Business School
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| 14:00 - 14:20 |
Keynote Speech 2: New Business Models for Brands in Asia |
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Dr. Gerald Mazzalovo, Managing Partner at Aravis SA, former President & CEO of Bally; President & CEO of Loewe; CEO of Ferragamo USA |
| 14:20 - 14:40 |
Q&A |
| 14:40 - 15:10 |
Networking, Business Development and Tea Break |
| 15:10 - 16:10 |
Panel Discussion |
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Fosun group: Acquisition of foreign brands by Chinese investors – A shortcut of brand building? |
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Mr. Qian Jiannong,General Manager of Business Development Division, Senior Assistant of President, Shanghai Fosun (Group) Co., Ltd. |
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Conch apparel: Rebirth of Chinese time honored brand – From OEM to advanced customization |
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Mr. Xu Feng, General Manager ofShanghai Conch Apparel Co.,Ltd. |
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Best friend music: How do dealers promote and build Chinese brands |
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Mrs. Zhu Wenyu, Chairman of Best Friend Music Instrument Co., Ltd. |
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GGV Capital: Boosting brand development by capital support |
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Managing Partner |
| 16:10 - 16:25 |
Keynote Speech 3: Process on Acquiring European prestigious brands |
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Mr. Jean-Philippe Tripet, Founder and Chairman of Aravis SA; Chairman of the venture chapter and board member of the SECA (The Swiss Private Equity & Corporate Finance Association) |
| 16:25 - 17:00 |
Q&A. Summary & Book Signing Session |
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| Keynote Speakers |
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Dr. Michel Gutsatz is Advisor of The Scriptorium Company. He is EMBA/MBA Director of Euromed Management/KEDGE Business School and visiting professor of China Europe International Business School. Michel is one of the world leading experts on Brand Management. He was the founder of the MBA in International Luxury Brand Management at ESSEC. |
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Gerald Mazzalovo is Managing Partner at Aravis SA, a Swiss Investment fund. Prior to that he had an extensive experience in some major luxury brands: President & CEO of Bally; President & CEO of Loewe; CEO of Ferragamo USA. He teaches in numerous Universities (France, Spain, Switzerland and China) and consult in Brand management to various groups. |
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Jean-Philippe Tripet is the Founder & Chairman of Aravis, a Private Equity firm created in 2001 and investing in Biotechnology, Energy and luxury brands. He cumulated more than 20 years experience in banking and investment management. He is the Chairman of the venture chapter of the Swiss Private Equity association and Director of the Thai luxury leather goods brand Maison Takuya. He is considered as one of the 300 most influencial personalities in Switzerland (Bilan, July 2012) |
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Publisher：Palgrave Macmillan (25th April 2013)
Price：RMB260 |
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| Other activities: |
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| AEMBA Program |
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Since 2002, Euromed Management started cooperation with Antai College of Economics and Management (ACEM) of Shanghai Jiaotong University. |
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Top MBA program. Top 50 global MBA, top 1 part-time MBA in Asia (Financial Times, 2012) |
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Esteemed Schools with over a century’s heritage. Shanghai Jiaotong University founded in 1896, and |
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Euromed Management founded in 1872 |
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International accreditations. China’s first MBA achieved 3 international accreditations from both |
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institutions. |
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| International Dual-Degree Executive MBA |
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Dual-degree of EMBA, lifting your personal brand at both domestic and international level |
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Three pillars to coach you: International faculty, senior consultants, and participants with live cases |
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Bilingual teaching and part-time based, studying EMBA in China while developing your international |
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carrier in Asia-Pacific region |
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Executive-level business clubs and alumni |
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USA or European study trip with more overseas exposures |
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| Part-time Euromed MBA |
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Emphasize on personal development in the middle and long term |
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Specialized in 4 tracks (Finance, Global Management and Talent Leadership, Brand, Design & |
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Innovation) |
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Lectures are conducted in 100% English |
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Participation in the diversification alumni network both in Euromed Management and ACEM with over |
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30 nations alumni network |
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International study trip with more commercial and international exposures |
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| Euromed Management |
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No. 5 Business School in France (Le Figaro, 2012) |
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No.30 Business School in Europe (Financial Times, 2012) |
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No.48 EMBA in the world (Financial Times, 2012) |
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2013 Strategy: BEM and Euromed Management merge to create KEDGE business school. Objective: |
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within a 5 year time frame, being a part of the Top 15 Best European Schools. |
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| RSVP |
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