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Shanghai Jiaotong Universty 每 Euromed Management Ecole de Marseille
MBA & EMBA Information Session and Open Class
Sep 9, 2010 (Shanghai) |
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| Time: |
| 18:30-20:40, Thursday, Sep 9, 2010 |
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| Venue: |
202 North Building, Antai college of Economics and Management, 535 Fa Hua Zhen Road, Shanghai 200052 |
| Presenter: |
Dr. Yusaf Akbar (UK) |
| Topic: |
Market Entry Strategies in the New European Union: Advice for Chinese Companies |
| Descriptionㄩ |
This session will examine the challenges and issues facing Chinese companies in their attempts to access the diverse European Union market. A market of more than 450 million wealthy consumers, alongside the US market, it is probably the most valuable to Chinese companies. We will examine:
(a) Different market entry modes
(b) Cross-cultural challenges
(c) The need for differentiation and low cost strategies
(d) The importance of building brand loyalty in the European consumer. |
| Agenda: |
| 18:30 每 19:00 |
Registration and Cocktail (please bring your business cards) |
| 19:00 每 19:10 |
Program Introduction |
| 19:10 每 19:15 |
Alumni Testimony |
| 19:15 每 20:30 |
Lecture |
| 20:30 每 20:40 |
Q & A |
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| Background |
of presenter: |
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Visiting professor of Euromed Marseille Associate Professor in International Business, Southern New Hampshire University, USA Associate Professor, MIB School of Management, Trieste, Italy Associate Professor, KMBS Kiev, Ukraine. Member of the Business Advisory Network, NESst Venture Fund Editor-in-Chief, International Journal of Emerging Markets |
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| Who should attend: Chairmen of boards, CEOs, Marketing Manager, Sales Manager, Financial Controllers, HR Managers and other senior managerial staffs |
| Note: Book this free lecture on the base of first come first serve |
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| International dual-degree EMBA |
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- Dual-degree Executive MBA, lifting your personal brand at both domestic and international level
- A strong international faculty helps you conquer the next summit
- An exciting learning experience, three pillars to coach you: senior faculty, chief consultants, and participants with live cases
- English teaching and part-time based: study MBA in China while developing your international career in Asia-Pacific region
- Executive-level business club and alumni
- Overseas study, experience life in Europe
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Opening date: October 18th, 2010
Application deadline: October 8th, 2010
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| Part-time International MBA (Finance & Global Management) |
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- 25% International participants
- 55% Participants recommended by Alumni
- 85% Middle and senior managers from MNCs
- 95% European and North-America faculty
- 100% Teaching in English
- Overseas study: experience life in Europe
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Opening date: October 18th, 2010
Application deadline: October 8th, 2010
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