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Curriculum

In a global and constantly changing environment, business leaders must be equipped with extremely broad skills. KEDGE-SJTU Global MBA Program provides its graduates with the essential course block and tools for success in many career paths:

MBA Core Modules:
Business Communication, Leadership I & II, Geo-strategy & Geo-economics, Business Model Design, Financial & Management Accounting, Multinational Finance, Business Ethics & Corporate Social Responsibility, Change Management, Organizational Behavior, Corporate Strategy, Marketing Management, Strategic Innovation.

Global Management Major:
European Business Practice & Market, International Alliances, Managing International Change
Finance Major
Financial Markets & Investments, Investment Strategy, Portfolio Management
Talent Leadership Major:
Talent Strategy for a global workforce, Implementing Human Development Across Cultures, Talent Tools, Measurement & Talent Marketing
Branding Strategy for Business development Major:
Brand Strategies, Brand Community Collaboration, Mobilizing traditional & digital medias for communication
7 Days International Seminar (Choose one)
France-Bordeaux & Marseille, USA-California & Portland, Australia-Adelaide, Brazil or Russia
International Management Project (Thesis)


1 – PERSONAL DEVELOPMENT IN A DIVERSE WORLD
Introduction of concepts for career development and lifelong learning: identity and positioning, career and lifestyle goals, human development and career mobility. Participants learn how to write a "business plan" for their long-term career strategy.

2 – ECONOMICS AND LAW FOR MANAGERS
Introduce microeconomic tools useful in managerial decision-making. After learning the fundamental economic concepts, you will be equipped to effectively make the decisions on inputs, cost control, profit and revenue, firm competition, the relationship with government. The complexity of Chinese transitional economy is the major field of reflection.

3 – CORPORATE STRATEGY
A study of the role of the general manager in: articulating organizational objectives; formulating and implementing organizational strategies; motivating and managing strategic change.

4 – QUANTITATIVE METHODS FOR BUSINESS
A study of: descriptive statistics, probability and random variables, sampling, estimation, hypothesis testing, correlation and regression, time series analysis, forecasting methods, statistical control and experimentation. Application of above tools in the business will be the main focus.

5 – FINANCIAL STATEMENT ANALYSIS
A study of: financial reporting systems, financial statements and other disclosures; earnings quality; ratio and financial analysis; analysis of off-balance-sheet assets and liabilities; analysis of pensions, stock compensation and other employee benefits; international operations.

6 – MARKETING MANAGEMENT
An examination of the marketing functions and how it relates to value creation, strategic corporate management and marketing decisions ; the major phenomena underlying marketing strategy formation and the component divisions of product planning, communications and channel of distribution; linking marketing strategy to financial value.

7 – CORPORATE FINANCE
Explores the key elements for financial decision-making and problem solving: capital investment decisions, business and financial risk, long-term financial policy. Facing the growing complexity of innovations, the course provides knowledge of basic financial principles and tools in a global context of asymmetric information.。

8 – OPERATIONS MANAGEMENT
An examination of : processes that transform inputs into finished goods and services, process improvement, total quality management, product and process development, and supply chain management ; the relation of operations strategy to product and service design and to business strategy.

9 – INFORMATION STRATEGIES FOR MANAGEMENT DECISIONS
Examines the opportunities for business to gain a competitive edge through the strategic and operational use of information and telecommunication technology.

10 – EUROPEAN BUSINESS PRACTICES AND MARKET
One of the key skills that the MBA programmes s attempting to create in students is the ability to comfortably operate in the major economic regions of the World. To achieve this level of competence for the European region, this course focuses on (a) the impact of European Economic integration and the politics of multinational enterprise strategy, and (b) risk management within European regional integration. The course uses contemporary cases studies, class discussion and individual work to achieve this.

11 – MULTINATIONAL FINANCE
This module emphasizes that although global integration of financial markets removes market imperfections, excellent opportunities continue to exist abroad. The learning outcomes have a global view over foreign exchange, foreign investing and financing, for international financial decision making.。

12 – HUMAN RESOURSE MANAGEMENT
In the context of today's global market, the effective management of companies' human resources is recognised as being a key success factor. This course provides an in-depth analysis of the major components of the HRM function (selection, performance and competency appraisal, training, compensation) and stresses the impact of HRM approaches on strategic change implementation.

13 – COMPARATIVE MANAGEMENT & EURO MEDITERRANEAN MANAGEMENT
This course will explore the ways in which management theory and practice affect and are affected by the cultural environment in which they take place. Understanding cultural differences is a vital skill for managers at all levels as a prerequisite for successful negotiations in the international field. At the end of the seminar participants will be able to make decisions that are informed by different cultural perspectives and have the potential to become truly global managers.

14 – ENTREPRENEURSHIP AND INNOVATIONE
Innovation has become a continuous source of growth driven by technological change and consumer expectations. The competitive firm is one that is continually innovating. In this course participants will learn how to design and implement an innovating strategy, with the stress being placed clearly on the importance of human and organizational factors in the management of innovation.

15Geostrategy & Geoeconomics
Global approach of geopolitics of Mediterranean area (including Black Sea) and Africa: The zone of worst gap in human development, the non Mediterranean actors, oil and gaz (key factors for silent or open confrontations), Turkey’s role.Global approach of geopolitics of Asia: Historical trends and actor, todays economic integration agreements, political cooperation organizations, oil and gaz resources and transport, perceptions (Russian containment, Chinese containment), conflictuality in Asia, French and EU asiatic policies.

16Project Management
Introduction to project management: definitions and knowledge areas & project scope management. Time and cost management. Quality and risks management. HR and communications: managing project teams. Project integration management and change management in project contexts. Project escalation and termination.

17InnovatiNG
Why to innovate and typologies of innovation. Sources and partnerships for innovation. Diffusion of innovation. Strategies of innovation: creating and capturing value. Recent trends: value innovation, user innovation, open innovation, bottom up innovation. Innovation process, models, project management and portfolio management. Entrepreneurship and intra-preneurship, knowledge management, creativity. (TBC)

OPTION 1: FINANCE


18– FINANCIAL MARKETS AND INVESTMENTS
With a very practical framework, this module proposes a detailed inventory and description of financial markets’ structures and components. Then, the concept of market efficiency is analysed. Finally, risky, fixed-income, derivative and alternative investments are examined with fundamental analysis, technical analysis and market models.

19– ADVANCED CORPORATE FINANCE
Cultural diversity is not something that is going to change or go away tomorrow, enabling us to plan our strategies on the assumption of mutual understanding. Cultures have guidelines and behaviour based on certain expectations and assumptions, particularly in international negotiation and decision making.This module is designed to provide you with a framework of the negotiation process and basic tools in order to help you understand and manage negotiations successfully.

20– PORTFOLIO MANAGEMENT
An overview of portfolio management policies for individual and institutional investors; capital market theory; capital market expectations; asset allocation; portfolio construction and revision; portfolio risk management; performance measurement.

OPTION 2: GLOBAL MANAGEMENT

18– CROSS CULTURE NEGOCIATION
Cultural diversity is not something that is going to change or go away tomorrow, enabling us to plan our strategies on the assumption of mutual understanding. Cultures have guidelines and behaviour based on certain expectations and assumptions, particularly in international negotiation and decision making.
This module is designed to provide you with a framework of the negotiation process and basic tools in order to help you understand and manage negotiations successfully.

19 – DEALING WITH INTERNATINAL ALLIANCES
International alliances are an increasingly common aspect of corporate strategies as they can enable participating firms to create new levels of value. However they are not without their risks and limitations. This course is designed to introduce students to these complexities so they can confidently create, maintain and expand successful international alliances.。

20 – MANAGING INTERNATIONAL CHANGE
International change is one of the constants in all aspects of business. Understanding the sources, direction and velocity of international change is a key skill that executives increasing need to master. This course is designed to facilitate the development of those skills and then demonstrate how to emerging risks and opportunities.

OPTION 3: Branding Strategy for Business Development

18 – Prestige brand management and China Issues
China is rapidly becoming the luxury industy’s No.2 market. Building and developing global luxury brands requires specific branding skills that this class identifies and analyzes. These skills and unique competencies are the prerequisite to building any luxury brand – especially in the perspective of China creating and developing its own luxury brands.

19 – Brand Communication: Mobilizing traditional & Digital Medias
This seminar-workshop offers a practical tool to better administer the current converging media coverage of a brand’s or organization’s discourse. Our goal is to enable you to consistently and effectively mobilize the entire set of your traditional and digital media platforms in order to buid a strong brand.

20 – International Branding
This course is designed for participants who want to pursue global careers or start their own venture selling overseas or importing products. We will go through the most important decisions of global marketing: 1) How to select markets to enter 2) How to enter; 3) How to develop a winning marketing strategy.

MBA participants to experience the international study trip(choose one from seven):
Participate in the 7 days International Seminar. This is a good opportunity to learn more about emerging market.
Destinations are France-Bordeaux, France-Marseille, USA-California, USA-Portland, Australia-Adelaide, Brazil or Russia.