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  • STUDY ON STORE MANAGEMENT OF CHINESE APPAREL BRAND

    Date:2014-05-20 Student:Wang Wenting Major:Global Management Key words:Chinese Apparel Industry, Brand Strategy, Store Management

    With the development of Chinese apparel industry in the past 30 years, the local brand is no longer just a copy-maker or OEM supplier but a real significant player in the market. How the Chinese apparel brands manage their shops and brands in the segmented and competitive market? By illustrating the two biggest business modes of local brand, the thesis tries to find out the effective solution for the local brand’s way out.