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COMPETION IN CHINA- THE HONEYWELL’S OXIME SILANE BUSINESS

时间:2014-07-14 作者:WU Yongqiang 访问量:2559 关键词:Chinese competitor, Oxime Silane project, PV market

Abstract: This thesis is talking about Honeywell Fine Chemical department new decision making.  Oxime Silane technology was the leader in the world. All of the world silicone RTV producers used Honeywell Oxime Silane as crosslinker with outstanding performance and significant stable quality.  Especially in PV and construction application, Honeywell Oxime Silane became the benchmark in this industry which setup by the competitors.  Since the capacity blooming in China and Chinese competitors’ quality improved, Honeywell’s value proposition gradually lost, but the selling price still roughly double than local players.  
In order to keep the market leader and create more value to customer, Honeywell start to launched project “become Chinese competitor” to participate the competition in China and Asia.  This text is mainly to descript how the ideas generated by Fine Chemical team and how to convince top management of Honeywell.


Keywords:Chinese competitor, Oxime Silane project, PV market, Construction market, Honeywell Asia Pacific

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