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SYNERGIES OF CROSS BU AND DEPARTMENT COOPERATION IN MULTINATIONAL COMPANY -- BP BU RETAIL BUSINESS DEVELOPMENT IN CHINA

时间:2014-07-14 作者:WU Yanrong 访问量:2758 关键词:Change Management, Cross BU and Department Collaboration

Abstract: As a 500 fortune and top level company, BP has developed its business all of the word. It’s such a big group and inside has hundreds of BUs and departments. Retail, as a small BU inside BP group has started its business in China from 2004 and in the past 8 years, Retail’s profits are all from the 2 JVs with Petrol China and Sinopec. With the limitation of the China government, Retail is facing a problem of slow or even non increase for its business. So from end of 2011, it considered to development the business of its key product outside 2 JVs which is still not controlled by government yet. Retail gives high hope in this but until now, still has small progress. As a staff in Retail BU, I find that the other BU Castrol is a well known and has very good channel resources. But Retail has not built the synergies with BU Castrol and even not in its own departments. This paper wants to have a detailed discussion based on the real case in BU Retail in BP group and try to give a solution to solve this problem which is cross BU and department cooperation in multinational company. 


Keywords:Change Management, Cross BU and Department Collaboration, BP, Fuel Additive Market

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