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MARKETING ENTRY/GROWTH STRATEGY IN EMERGING MARKETS --FOR FEED [FOOD] EQUIPMENT IN SOUTHEAST ASIA

时间:2014-07-14 作者:MENG Zhanpeng 访问量:2605 关键词:Emerging market, Customer behavior, Trade Barrier

Abstract: Southeast Asia, the same as China, is today one of the largest emerging market in the world. The purpose of this thesis is trying to explore the coherent link between the market entry/growth strategies with a specific emerging market. The thesis is also trying to make a general understanding of business environment in Southeast Asia and recommend how a Chinese company can implement their international activities successfully for the sustainable growth in Southeast Asia.


Keywords:Emerging market, Customer behavior, Trade Barrier, 5-D mode, CAGE Framework, Feed market, Internationalization strategy

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