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行业案例

  • HOW TO SUCCEED IN A NEW SEGMENT OF THE E-LEARNING MARKET IN LANGUAGE TEACHING (TRAINING) GLOBAL INDUSTRY --Mobile Learning

    日期:2014-06-12作者:Huang YiTing专业方向:M-learning关键词:Mobile learning (M-learning); Emerging markets

    Abstract: The requirement of learning language comes from the natural need to survive; it is as old as human history. After the communication bridge built across the cultures, learning foreign languages was put into the list of needs. The form of teaching and learning languages has been changing in tandem with the progress of the development of technology. Firstly it was face to face in a public place, then by means of a textbook in school, more recently we can learn online, and now we have vision to have mobile learning by means of wireless devices in the near future! Quite similar to any other business, language training field also has the main consumer groups Business to Business (B2B) and Business to Consumer (B2C). Recently the specialized school and the regular school have found an opportunity to cooperate based on an online mode; this business model is called Business to School (B2S). If new thing is released because the old one is not good enough or has a problem, the competition is intense among the B2B or B2C fields, similar to a war. It is hard to survive and explore a new path. Fortunately, a number of emerging markets have been arisen from the economy globalization, and the Third Generation wireless network (3G) has become a reality. Mobile platforms built on a wireless network can connect with the Internet without problem; thereby expanding language training from online applications to mobile one becomes possible. This paper explains how to bring the new strategy (mobile training/learning solution) into reality and make it successful.

  • FOREIGN EXCHANGE RISK MANAGEMENT IN MNCS – ESPECIALLY IN US, EUROPE AND CHINA

    日期:2014-06-12作者:HU Yuhong专业方向:Risk management关键词:Foreign exchange risk; Risk management

    Abstract: Nowadays companies especially multinational companies (MNCs) are largely exposed to risks caused by unexpected movements in exchange rates. The management of foreign exchange rate risk has become essential for the survival or the sustainable competitive advantage of companies worldwide in today’s volatile financial markets. The purpose of the thesis is to discuss the foreign exchange rate risk management in multinationals, especially in US, Europe and China. After doing the theoretical frameworks to form the research base, I use the quantitative method to do empirical research on selected MNCs in US, Europe and China. The research is primarily based on company’s financial reports and related articles, and also focuses on these selected research questions. Then I follow with comparative analysis within these selected companies to discuss. Finally I make the conclusions and also give recommendations to Chinese companies.

  • Why china semiconductor could not sustainable develop?

    日期:2014-06-12作者:GU Feng专业方向:Management关键词:Customer Experience Management; Ingersoll-Rand

    Abstract: Nowadays, Markets are becoming over crowded at a faster pace; technology is becoming revolutionary with the changing times; competitors are becoming smarter and customers are becoming more demanding. So the service business is becoming more and more important in the international economy. A lot of Companies begin to pay more attention to their service business because of high margin and sustainable growth ---- Not only for the service vendors but also for the product vendors. Even some manufacture companies are trying to transform as a service company. All the purpose of these actions is: Diversify business and enhance their competitiveness. Customer Experience Management is a new concept and tool used in the customer touch point management to attract the customers to keep long range relation with company. Ingersoll-Rand, the company I am serving is trying to transform one of its industrial machines providing business to service business. The content of this article is my experience and the company research result in the CEM adoption process in this company.

  • How to Successfully Enter the PV Market in the US A Case Study for Firestone Building Products

    日期:2014-06-12作者:Nichole Deidrick专业方向:Solar Market关键词:US Photovoltaic/Solar Market; Commercial Roofing Market

    Abstract: The photovoltaic market is one of the fastest growing markets in the US and will continue to grow at a rapid rate as more consumers, governments, and corporations become more environmentally conscience and realize the importance of reducing our dependence on non-renewable energy sources. The purpose of this thesis is to provide commercial roofing companies with a successful, sustainable strategy to enter into the photovoltaic market. It chooses Firestone Building Products, one of the leading low slope roofing material manufacturers in the US. It begins with outlining the current market environment of both the photovoltaic and roofing industry. It evaluates each market and determined market needs that were not being met. It then evaluated Firestone to determine what actions could be taken in order for Firestone Building Products to satisfy those market needs. This paper is continued by analyzing and ultimately proposing marketing strategies that will enable Firestone to enter into the photovoltaic market.

  • STRATEGY ANALYSE OF AC AMERICAN FURNITURE IN CHINA

    日期:2014-06-12作者:CAO Qinglian专业方向:Strategy关键词:Globalization strategy; Traditional industry

    Abstract: The characteristics of traditional industry is more and more visible, raw materials and labor cost percentage is higher, how to optimize raw material purchasing prices, down labor cost, control cash flow reasonable, program local sale net, prevent competitors’ impact, all of these need be considered and analyzed for help stay in business and keep company continual growing. This thesis takes the case of AC Furniture Company to put forward the globalization strategy of traditional industry enterprises, use methods of Porter's five forces model as a strategic framework, understand keys to emerging-market success and the method of managing international change, through analyzing the present conditions of traditional upholstery enterprises finalized that Traditional upholstery firms need adopt globalization strategy; choose the international entry modes, such as exporting, licensing, strategic alliances and acquisition etc., to improve their market competitive ability.

  • 论中国服装行业店铺管理

    日期:2013-03-11作者:王文婷专业方向:全球管理关键词:中国服装行业,品牌战略,店铺管理

    摘要:随着中国服装行业在过去30年的发展,本土品牌不再仅仅是照抄复制或OEM供应商,而是市场上一个重要的角色中国服装行业如何管理自己的店铺和如何在细分和激烈的市场竞争中管理品牌?本文通过论证的本土品牌最大的两个商业模式,试图找出对本土品牌出路的有效的解决方案。